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Buchanan Reviews Blink and Freakonomics

Buchanan_2 Blink Neil H. Buchanan (Rutgers-Newark) reviews Malcolm Gladwell, Blink: The Power of Thinking Without Thinking (Little, Brown, 2005), and Steven Levitt & Stephen Dubner, Freakonomics: A Rogue Economist Explores the Hidden Side of Everything (William Morrow, 2005), in Shooting From the Hip, or Taking Careful Aim: How Should People Make Decisions? on Findlaw.  Here is the opening:

On an episode of the television show "Seinfeld," George Costanza asks Cosmo Kramer whether he should call his ex-girlfriend. Kramer replies: "Now what does the Little Man inside you say? See, you gotta listen to the Little Man. The Little Man knows all." George retorts: "My Little Man’s an idiot!!"

On the surface, this exchange would seem to encapsulate the differences between Malcolm Gladwell’s argument in Blink and Steven Levitt’s argument in Freakonomics….

Gladwell appears to be arguing for quick, shoot-from-the-hip thinking: trusting one’s Little Man or Woman. Levitt, by contrast, seems to say that we must proceed systematically, analyzing the numbers to strip away the nonsense in everyday thinking.


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