Mona L. Hymel (Arizona) & Roberta F. Mann (Widener) have published  Getting Into the Act: Enticing the Consumer to Become "Green" Through Tax Incentives, 36 Envtl. L. Rep. News & Analysis 10419 (2006).   Here is the abstract:

This article explores the paradox of energy guzzling consumers who assert that they want a clean environment, through the lens of tax policy. It examines the history of tax incentives for the fossil fuel industry and the future of tax incentives for renewable fuels and conservation. Exploring both federal and state tax incentives and drawing upon economic theory, we analyze the tax incentives targeting consumers and make predictions about their effectiveness in motivating taxpayers to “act green.”