My friend and fellow blogger Ellen Podgor and I have published an op-ed in Diverse: Issues in Higher Education (formerly called Black Issues in Higher Education):  Blogging Opens Up New Avenues for Professors:

With more than 15 years each in the legal education business, we are suddenly overnight sensations….

Academic blogging can increase your visibility, not premised on who you know or the pedigree of your school, but rather on the quality and timeliness of your entries. Academic blogs often are focused on a particular subject, such as our white-collar crime and tax blogs, and can be either components of a blog group, such as the Law Professor Blogs Network or stand-alone blogs. There are no time restrictions or deadlines to meet when it comes to blogging, allowing the blogger the luxury of offering an entry whenever he or she likes. But thoughtful entries, with current material, are more likely to attract and retain readership.