I have been asked to post the PowerPoint slides of my talk on Building and Marketing Your Scholarly "Brand" at Friday’s panel on Scholarship and the New Law Professor: Of Blogs, Books, Networks and the Placement Game at the AALS Annual Meeting:
Building Your Scholarly Brand:
- Read the “Canon” in Your Field
- Choose Ambitious Topics
- Develop Your “Voice”
- Solicit Comments
- Post Pre-Publication Draft on SSRN
Marketing Your Scholarly Brand:
- Send it to Larry
- Send it to Subject-Specific Blogs
- Build Pre-Publication Buzz
- Build Post-Publication Buzz
- The “Long Tail” of Scholarship
I certainly do not claim that this is anything profound (although I suspect Larry Solum has never before been called the "Siskel & Ebert of legal scholarship"), but I have attached the slides here at the request of some in the audience. I encourage folks who were not at the program to listen to the podcast of the panel when it become available to get the more insightful comments of moderator Bobby Chesney (Wake Forest) and panelists Dorothy Brown (Washington & Lee), Mark Godsey (Cincinnati), and Larry Solum (Illinois).
