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Law Firm Perk Wars

Interesting article in the New York Times:  For Lawyers, Perks to Fit a Lifestyle, by Lynnley Browning:

The benefits for lawyers have burgeoned in recent years as firms pull out the stops to attract top-notch talent. While perks for the partners have always been common, many are now finding their way to associates — young lawyers who have not yet made partner. And with those associates routinely jumping ship to go elsewhere, law firms are trying to create a workplace that caters to their young recruits’ wants and needs, while freeing them to bill 60 hours or more a week. “We’re in a war for talent,” Gary Beu, chief human resources officer at the firm of Kirkland & Ellis, said, “and we have to do everything we can to attract and retain that talent.”

The benefits go beyond the laptops and BlackBerrys, late-night rides home, Friday beer-and-pretzel fests and sports tickets that are standard fare at many large and midsize law firms. Many of the new perks recognize a lifestyle change that law firms are just coming to grips with. “Money is not the only thing that drives these lawyers right now,” said Marina Sirras, who runs a recruitment firm in New York for lawyers. “They want to be able to have a family and enjoy their family. This has never been as hot an issue.” …  On offer now are concierge services, in which a lawyer can have the equivalent of a personal valet pick up theater and sports tickets, the dry cleaning, take a car to the repair shop or even choose a Halloween costume.

(Hat Tip: Ann Murphy.)

Update:  The Wall Street Journal’s Law Blog asks:  "Why is the gulf between legal haves and have-nots seemingly so wide?"  Above the Law cataologs the Top 4 Perks in the article:

1. Milkshakes and candied apples — yum! (Perkins Coie)
2. Mortgage guarantees for the first $100,000 of associate mortgages (Sullivan & Cromwell)
3. Reimbursements for associates who buy a hybrid car or a certain brand of car (DLA Piper; Fulbright & Jaworski)
4. On-site yoga classes (O’Melveny & Myers)


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