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WSJ: Putting a Price on Professors

Wall Street Journal, Putting a Price on Professors: A Battle in Texas Over Whether Academic Value Can be Measured in Dollars and Cents, by Stephanie Simon & Stephanie Banchero:

As budget pressures mount, legislators and governors are increasingly demanding data proving that money given to colleges is well spent. … “For years and years, universities got away with, ‘Trust us—it’ll be worth it,’” said F. King Alexander, president of California State University at Long Beach.

But no more: “Every conversation we have with these institutions now revolves around productivity,” says Jason Bearce, associate commissioner for higher education in Indiana. … This new emphasis has raised hackles in academia. Some professors express deep concern that the focus on serving student “customers” and delivering value to taxpayers will turn public colleges into factories. They worry that it will upend the essential nature of a university, where the Milton scholar who teaches a senior seminar to five English majors is valued as much as the engineering professor who lands a million-dollar research grant. And they fear too much tinkering will destroy an educational system that, despite its acknowledged flaws, remains the envy of much of the world.

Efforts to remake higher education generally fall into two categories.

In some states, including Ohio and Indiana, public officials have ordered a new approach to funding, based not on how many students enroll but on what they accomplish. Details vary, but colleges typically earn points under such a system for pushing students to take science, engineering and math; for ensuring that they complete classes that they start; for improving on-time graduation rates; and for boosting more low-income students to degrees. …

A second approach to reform is driven by college administrators seeking to build credibility with the public by disclosing their school’s strengths and weaknesses. … [Critics] see a system in which some tenured professors teach just two or three classes a year, sometimes on obscure topics that mesh with their research but not necessarily with student needs. …

Nowhere has the overhaul movement taken hold more firmly than in Texas. A law that took effect this fall—and which passed the legislature unanimously— requires public universities to post online the budget of each academic department, the curriculum vitae of each instructor, full descriptions and reading lists for each course and student evaluations of each faculty member. The law, the first of its kind in the nation, requires the information to be accessible within three clicks of the college’s home page.

Supporters say the information will help students pick useful classes so that they can move more quickly toward degrees. Skeptics fear it will spark culture wars as left and right tussle over the merits of specific classes and teachers. …  Others are concerned that posting students’ evaluations online will boost the status of professors who are entertaining—or an easy A—over those who require kids to wrestle with tough material. …

[P]perhaps the most far-reaching initiative is the cost-benefit balance sheet at Texas A&M, the oldest public university in the state. Each faculty member is assessed on criteria including the number of classes that they teach, the tuition that they bring in and research grants that they generate.

One metric divides their salary by the number of students that they teach. The range is striking. Some nontenured lecturers earn less than $100 for each student they instruct. Other professors are teaching such small classes that their compensation works out to more than $10,000—in a few cases, more than $20,000—per student. …

Faculty on the huge flagship campus, which serves 39,000 undergraduates here in east-central Texas, say some of the data on the spreadsheet are inaccurate, including inflated salaries and missing grants. They also say it’s unfair to judge their productivity by class size when they often can’t pick what they teach but are assigned by their department heads.

And they point out that the data do not take into account the many hours spent preparing lectures, advising students, serving on curriculum review committees or making other contributions to the college community. “A 50-minute lecture takes me two days to prepare,” says Mr. Criscione. “There are 24 lectures in a semester, so you do the math.” …

Bill Peacock, a vice president at the foundation, acknowledges that this approach could mean a radical reshaping of academia, with far more emphasis on filling students with practical information and less on intellectual pursuits, especially in the liberal arts. That’s OK by him. “Taxpayers of the state of Texas,” Mr. Peacock says, should decide whether “they should be spending two years paying the salary of an English professor so he can write a book of poetry simply to add to the prestige of the university or the body of literature out there.”

When the choice is put that bluntly, Chester Dunning, a history professor at Texas A&M, wonders if he’d pass muster. Mr. Dunning teaches two classes a semester and has won several teaching awards. His salary of about $90,000 a year also covers the time he spends researching Russian literature and history. His most recent book argues that Alexander Pushkin’s drama “Boris Godunov” was a comedy, not a tragedy. Mr. Dunning says his scholarly work animates his teaching and inspires his students. “But if you want me to explain why a grocery clerk in Texas should pay taxes for me to write those books, I can’t give you an answer,” he says.


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