Laura J. Nelson, “What Happened When One Man Tried to Organize a Pro-Billionaire Rally” (Wall Street Journal, Feb. 8, 2026):
Derik Kauffman’s biggest challenge in organizing a march in support of California’s billionaires: convincing the public it’s not a joke.
The March For Billionaires, held Saturday in San Francisco, was a response to a controversial proposal to impose a new tax on the state’s wealthiest residents. In the days since he announced it—anonymously—Kauffman has been accused of having a “peasant feudal lord mindset” and satirizing the city’s posture toward the tech industry.
An X account he created to promote the event quickly inspired a parody account on Bluesky: The March for Trillionaires.
“There were more negative reactions than I expected,” said Kauffman, adding that it helped get the word out.
