In the 2023 NACUBO Tuition Discounting Study, 325 private, nonprofit colleges and universities reported an estimated 56.1 percent average institutional tuition discount rate for first-time, full-time, first-year students in academic year (AY) 2023-24 and 51.9 percent for all undergraduates – both new highs. By providing grants, fellowships, and scholarships, these institutions forgo more than half the revenue they would collect if they charged all students the tuition and fee sticker price.
Inside Higher Ed, Survey: Tuition Discounting Still on the Rise
