From the Drake University undergraduate admissions page:

Your Passion + Our Experience

Learning by doing. It's what we do best.

Breaking through the box. Analyzing every angle.
Serving up a different point of view. It’s what you do.

It’s why you’re not just thinking “a great education.” That’s a given.
No, you’re looking for the + factor.

Welcome to Drake.

An experience where every single thing connects to who you are. And what you want tomorrow to be.

D+.

When it comes to choosing the college that fits you best, there’s simply no higher grade.

Press and blogosphere coverage:

• AdFreak.com, Drake University's Ad Campaign Gets Big D+
• Associated Press, Drake University's 'D+' Logo Earns Failing Grade
• Chronicle of Higher Education, Did Drake's Ad Campaign Give Itself a Near-Failing Grade?
• Daily Mail, Well, It Could Have Been Worse — It Could Have Been an 'F'! U.S. University Unveils its 'Edgy' New Logo… a 'D+'
• Des Moines Register, Drake's 'D+' Campaign Earns an 'F' From Some
• Huffington Post, Drake's New Ad Campaign Gets A Near-Failing Mark
• Inside Higher Ed, Does Drake Ad Pass?
• Washington Post, Drake Brands Itself as a D+